The top member of the Blue Brigade and former Indian skipper Dhoni had renewed his contract with Australian cricket brand Spartan in 2016 for ₹13 crores for a period of three years. The veteran had received ₹25 crore from the same brand for the previous three-year cycle between 2013 and 2105. The current deal has been put in trouble because the brand is not meeting its financial obligations, but Dhoni continues to support the Spartan sticker on his racket. “MRF was interested in securing Kohli in the long term,” Sajdeh told the business daily. “Today, brands see value in securing long-term agreements. We also want to show them loyalty and commitment. The Indian captain, and probably the biggest brand since Sachin, Virat Kohli, has just signed an eight-year contract of Rs 100 billion to have mrf on his racket; which corresponds to more than Rs 12 crore per year. His previous three-year contract with MRF was crore for Rs 8. In the field of cricket bat sponsorship, the new numbers are unprecedented. Virat Kohli is undoubtedly the best Batsman in the world right now. With some exceptionally consistent performances, he has established himself as one of the greatest players of all time. Since November 2015, the bold Indian Opener Rohit Sharma has been in favor of MRF`s competing CEAT brand for a 3 crore per year deal.
In October 2018, CEAT renewed its collaboration with Rohit for another three years. The Indian captain first signed with MRF three years ago in a deal worth Rs 8 crore. The cricketer`s manager, Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment, did not give the exact numbers behind the new deal, but said it was a “significant leap” from the previous one. . . .